Over the past seven years, Procter & Gamble has tripled profits; hugely improved organic revenue growth, cash flow, and operating margins; and significantly boosted dividends. How? A. G. Lafley and his leadership team have integrated innovation into everything Procter & Gamble does—creating new customers and new markets.
Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Nokia, Lego, and GE have become game-changers. Their inspiring lessons will help you achieve higher growth and higher margins, tap in to abundant creativity outside your business, manage risk and integrate innovation into your decision-making. In a world of unprecedented change and competitiveness, innovation is the best—and arguably the only—way to win. Innovation is not a separate activity, but the job of everyone in a leadership position and the integral driving force for any business that wants to grow and succeed.